Looking to gain more customers at a lower cost?
Search Marketing helps customers searching for what you sell to find you.
An $800 website that appears on the first page of Google, will generate more sales than a $50,000 website that no one can find.
What would it mean to your business to get your message, your products and services in front of almost every person in the country who is searching for what you offer?
Call us on 1300 785 434 for a free consultation on how many customers are searching for what you sell.
Search engines are how people find businesses in 2008. Where did your customers go?
In traditional marketing you pay to reach everyone even if 99% of the audience isn't interested in what you offer right now.
Imagine if you could spend a dollar to get that message delivered 100% entirely to customers interested in what you sell, at the very time they've decided to take action and search for it. That is the power of search engine marketing, and why Google has grown from two students with a good idea, to become the 15th largest company in the United States, the largest advertising provider and the largest media company in ten short years. They simply offer targeted value that no other form of marketing can compete with. The internet is a big market, and a big opportunity for any business.
Ten years ago the Yellow Pages basically owned the "find a business" market, yet most people now search online. In the online arena, the top 3 web sites in Australia are the three major search engines, Google, Yahoo and MSN, who between them account for around 95% of all searches. The online Yellow pages sits at around 50th position with around 1-3% of searches. A postage stamp sized advertisement in the print edition can still cost more than many websites. Consider the cost of a point of sale display, a retail fit-out, getting business cards & stationery printed, sign writing a van, direct mail, print media, radio or TV. It simply makes more sense, and costs a lot less, to just make sure that customers searching for what you sell can easily find you.
What is Search Engine Optimisation (SEO) and how does it work?
1. Keyword research and strategy. Identifying which words and phrases ('keywords') to target.
This is like turning on the fish finder to see what your customers are searching for. We also need to look at how many competitors are fishing for customers on the same searches, sometimes you catch more fish by quietly casting your line in a secret spot that your competitors haven't discovered.
Clarica's Advanced Keyword Research Report is $199, however we can offer a basic assessment of what your customers are searching for, absolutely free. Please call us now on 1300 785 434 for an obligation free assessment.
2. Content modification. Optimising your site appear 'highly relevant' to a given search.
We optimise the keyword density and positioning on your website. For some sites a minor amount of tweaking will be required, for sites with the text embedded in flash or images (which Google can't see) a redesign may be required.
Clarica's copywriting and web design services to modify site content are billed at our standard hourly rate.
3. Link building. Sorting the wheat from the chaff.
In the old days, search engines looked at meta tags, later they started looking at on-page keyword density and positioning, but as the web has grown the number of sites that appear 'highly relevant' on these criteria can now number in the millions. To sort out then wheat from the chaff, Google invented the "page rank" scoring system that says the importance of a site is determined by the importance of the websites that link to you. Get high ranking sites to link to you and you too will rank highly.
Sites that appear more than "highly relevant" (because of excessive keyword stuffing) are actually penalised so it pays to put more effort into getting other sites (quality sites) to link to you than to make your keyword density unnaturally high.
Clarica's link building program is $299 / month.
Pay Per Click - A flexible, affordable alternative to SEO with immediate results.
Pay per click (PPC) search marketing lets you bid a few cents or dollars per click to get people searching for your products onto your website. The ads appear on the right hand side on Google under "Sponsored links" area. The position of your ad is determined by your bid, some words are inexpensive, and some are more competitive for the top spots.
Ads that are not clicked are absolutely free, so with a typical "click through rate" of say 2%, 98% of your ads would be delivered to targeted, interested potential clients absolutely free. Sound like a good deal? Those ads generate 99% of Google's revenue and Google is now worth around $150 Billion. We're not the only ones who think Pay-Per-Click marketing is a good deal.
Flexibility & Cost control
You can optimise your return by targeting more keywords, geographic targeting, & time of day targeting. You can also spend as little or as much as you like. Its like turning on a tap of new customers that sends customers to your website almost instantly. You can also set a maximum daily budget (as little as $1 if you like)
Pay Per Click (PPC) Pricing
Setup costs:
Keyword setup costs: $2 per keyword/phrase (min $99).
Advertisement creation: $22 per ad written (min $66).
Management fee:
10% of your set monthly ad budget. (Min management fee is $99 per month).
Includes regular review of the variables to cull the non performing keywords or ads, expand the high performers, tweak ad positions, time of day, geographic locations and other variables as required. Typically your return on investment will initially climb rapidly with each monthly review as variables are refined.
Want to learn more?
There are a great many ways of increasing traffic & sales conversion rates, with strategies that offer immediate results with zero risk through to a long term investment in your natural search engine position that makes your business appear as a leader in your field. If you're ready to investigate pay per click or natural SEO (search engine optimisation) a little further please call us now on 1300 785 434.
Click here to learn more about web marketing.